In The Parks

In the Parks is an initiative funded by the Olympic Lottery Distributor, developed by the East London Business Alliance to capitalise on the 2012 Olympic and Paralympic Games. The project aims to increase sporting participation for local young people living in the 5 Olympic boroughs and enhance community sporting provision.

During Games time, In the Parks will run in key parks around the Olympic Park.

We created a monogram in which the letterforms were structured to symbolise a London plane tree.